In 90 days, your team starts operating more independently, intuitively, and intentionally.
This is the leadership course you, the leaders of ag, curated — drawn from 225+ episodes of the Intentional Agribusiness Leader podcast and powered by Jericho, the AI coach built specifically from those conversations.
Co-op GMs. Ag Retail CEO's. Family operators. Ag-tech founders. Biological, seed, and biotech companies. You told us what's keeping you up at night. We intentionally built the resource that gets you to the other side of it.
or call Mark directly at (402) 881-9986 — no gatekeepers
…and literally dozens of others
A decade of ag leadership conversations, distilled into tactics you can deploy from day one.
The Intentional Leadership course is the direct result of over 225 interviews conducted with leaders across the ag industry.
The problems have surfaced across more than 20,000 hours of coaching by our team over the last decade. The solutions come from some of the best and brightest leaders in ag.
We've taken everything from hundreds of hours of podcast interviews and production and distilled it into one easy-to-follow course that you can implement on day one.
And we've designed a first-of-its-kind delivery model designed to actually generate results… in real time. (read on to learn how)
These are the problems surfaced by leaders like you — this course helps you solve for them.
We didn't invent these. They surfaced — over and over — in 225+ recorded conversations with co-op GMs, ag retailers, family operators, ag-tech founders, and biological, seed, and biotech companies. If they sound familiar, that's because the people running organizations like yours have been saying the same thing for years.
"I'm Managing Everything and Leading Nothing"
Stuck in the referee phase — micromanaging, decision-hoarding, fire-fighting. The harder you work, the less your people grow.
"My Best People Are Walking Out and I Don't Have a Bench"
A generational exodus is hitting agriculture. The people who built your org are retiring. Nobody's ready. You're succession praying, not succession planning.
"We're Busy, But We're Not Building Anything That Lasts"
Drowning in operational noise. No clear culture, no defined language, no strategic clarity. Revenue sits untapped because nobody is being intentional about growth.
There is an even more effective version of your organization waiting on the other side of 90 days...
Here is the before and after coming your way.
"I'm managing everything and leading nothing."
- Phone buzzing at 9pm with decisions only you can make
- Every meeting waits for your answer
- Calendar packed wall-to-wall — no white space, no thinking time
- You're the referee, the firefighter, and the bottleneck
- Your team makes decisions without texting you at 9pm
- You stop being the bottleneck in every meeting
- Your calendar has white space for the first time in years — and your team runs better without you in the room
- You coach instead of referee. You ask instead of tell. You've stopped doing the work your team should be doing.
"My best people are walking out and I don't have a bench."
- Top performers giving notice with no warning
- Succession is a prayer, not a plan
- You don't actually know who's ready, who's stuck, who's leaving
- Stepping back for a week feels reckless
- You know exactly who's ready for more, who's plateaued, and who's a flight risk — and you have a plan for each
- Succession isn't prayer anymore. It's a process you're actively running.
- Your top people feel SEEN. They stay because they're growing, not because of perks.
- There's a bench. For the first time, you can imagine stepping back without the whole thing collapsing.
"We're busy, but we're not building anything that lasts."
- Culture is a vibe nobody can describe out loud
- Strategy is whatever's loudest this week
- Revenue inside existing customers sits untapped
- Activity is high. Direction is fuzzy.
- Your culture is named, not vibed. Your team can repeat it back to you.
- Strategic clarity has replaced operational noise. Every person knows what winning looks like this quarter.
- Untapped revenue inside your existing customers has surfaced — because you're finally being intentional about growth instead of reactive.
- You're building something that will outlast you.
Less tension. More trust.
Unification leads.
The biggest shift leaders report isn't a new framework or a tighter scorecard — it's how their team feels on a Tuesday afternoon.
Built by the host of ag's #1 leadership podcast.
Mark Jewell hosts The Intentional Agribusiness Leader Podcast — the agriculture industry's #1 leadership-focused podcast, with thousands of weekly listens and 50,000+ hours of intentional leadership talk consumed by an incredible audience across the first 225+ episodes.
Mark is co-founder of The Momentum Company, a human capital consulting firm 100% dedicated to helping ag leaders curate environments where their people can thrive.
This isn't your typical course. It's built to fit the life you actually live.
Busy ag leaders operating in today's hectic world need learning that meets them in the cab, in the car, and between calls — not another binder on the shelf.
Listen on the move.
Tap the link and listen to short episodes on your way to work, between meetings, or on the drive home. No screens, no downloads, no homework.
No repeating calendar invites. No chaos. Plug and play. Consistent quality audio only.
Talk it out. We listen.
Once a week, voice-record your experience against a few simple prompts. Five minutes. That's it. The most consistent leadership habit you'll ever keep.
The course builds itself around you.
Jericho — our proprietary AI coaching engine — learns as you learn and delivers resources, prompts, and coaching specific to the challenges you're actually facing this week.
Plug-and-play for your team meetings.
Every organization gets a fully-guided conversational guidebook — coach the principles yourself or drop the discussion vignettes into your team meetings to curate intentional conversation around the topics that matter.
Completely adaptive. The more you bring, the sharper it gets.
You curated the problem. They lived the result.
Every framework in the 90 days traces back to a specific conversation with a specific ag leader on the podcast. The results below come from leaders who stopped reading about leadership and started running the playbook the rest of you helped us write.
The work of The Momentum Company has literally changed the life of our organization.
Before our busy season, I actually sat down with the anhydrous team ahead of time — set expectations, walked through the processes, made sure everyone knew the plan. We got through the whole push with no accidents, good morale, and strong output. That doesn't happen by accident. It happens when you lead before the chaos hits instead of reacting to it.
Last spring was genuinely different. My phone wasn't blowing up the same way — fewer calls, fewer fires, fewer people needing me to make every call for them. I'd put in the work upfront to lead proactively, and it showed when it counted.
I hadn't had operations and sales in the same room at two of my locations in three months. When I finally ran those meetings, I found out about gaps I didn't even know existed — and saw places I could hand things off. Turns out I'd been carrying a lot that wasn't mine to carry. I finally had a real standard for what I should and shouldn't be taking on.
I got to a point where I asked myself: if I had to step back tomorrow, could this team run without me? So I made sure the answer was yes. I gave the operations team everything they needed to be self-sufficient through spring — detailed info, clear processes, real ownership. That's not stepping back. That's actually leading.
Six months ago I started a Wednesday morning meeting — 15, maybe 20 minutes, nothing fancy. What's surprised me is what it's turned into. People share what's happening with customers, they tell stories, they bring up things they'd never have said before. We've built something I didn't expect: a team that actually talks to each other. That's culture. Not a poster on the wall — a habit.
I started involving my managers in pricing decisions for their own areas instead of handing them numbers from above. The difference wasn't just in the numbers — it was in how they showed up. When people have a say, they have ownership. And when they have ownership, they actually care about the outcome.
I hit 120% of my previous year's sales numbers. My boss actually called me out for outselling my own capacity — which is a problem I'll take. I didn't expect to push past what I thought my ceiling was, but that's exactly what happened.
I passed on a February sale that didn't fit what we were trying to build. A few months ago I probably would have taken it just to take it. Instead I held the line on our approach, and it opened the door to a better long-term customer. My conversations in the field are different now — better energy, better outcomes. I'm also thinking bigger: not just my own sales, but how we build a system that works for everyone on the team.
I built out a full calendar — meeting schedules, agenda frameworks, all the way through next March. That probably sounds simple. But it changed how I show up. I stopped reacting to whatever came at me that day and started actually leading with a plan. The calendar isn't the point — having a plan before the fire starts is the point.
We exceeded our March 31 delivery goal by 45%. But what I'm more proud of is how we did it — locations working together, teams aligned, customers telling us they felt the difference regardless of which location they called. That's not a one-time number. That's what it looks like when a leadership team is actually building something together.
First names used at the request of several leaders. Full attribution available on the calendar call. Bring your skepticism.
Convinced? Join the Founding Class.
The Inaugural Offering closes June 30. The program begins August 1.
Questions, answered.
90 days from now, you can be a different leader running a different organization — or exactly where you are today, one quarter older.
The Inaugural Offering closes June 30. The program begins August 1. Join the Founding Class — the leaders who moved when others froze.
Deliberate. Decisive. Divine.