Intentional Leader, from The Momentum Company
Your people start making the calls you've been making for them, your best people stay because someone finally had the real conversation with them, and your whole leadership team starts pulling in the same direction... instead of refereeing every decision, wondering who's going to walk out next, and staying busy without ever building anything that lasts.
Companies that sent their leaders through Intentional Leader
Where this comes from
For the better part of twenty years I've been chasing one question... what makes a leader intentional, and what happens to the people around them when they are? I've asked it in more than 250 interviews on The Intentional Leader Podcast, in 400+ live events, and in a lot of quiet one-on-ones with leaders at every level, and I've watched closely for what actually works and what doesn't. Intentional Leader is all of that, turned into 90 days you can put to work.
Here's how I define it. Intentional leadership is being deliberate, meaning what you say and do... decisive, not hesitating when it counts... and divine, leading in the way only you can. Before the 90 days are over, every leader writes their own definition, and starts living it.
Most recently we recorded our CEO season, a run of conversations with presidents and CEOs steering their organizations through big growth, and honestly it's been fascinating. From completely different directions, they kept circling back to the same truth:
The team that got you here isn't the team that gets you there.
That's the gap this program closes, with your whole leadership team in the room together. You don't need to have it all figured out to join. If you show up and do the work, you're going to make progress... we watched it happen all through our first class.
Why this exists
Different companies, different sizes, different titles... and the same three things keeping good leaders up at night. These are the three months of the program.
The people who built your organization are retiring. Nobody's ready. You're succession praying, not succession planning.
Stuck in the referee phase. Micromanaging, decision-hoarding, fire-fighting. The harder you work, the less your people grow.
Drowning in operational noise. No clear culture, no defined language, no strategic clarity. Revenue sits untapped because nobody is being intentional about growth.
From the first class
We don't measure this program by how people felt on the last day. We measure it by what they did on a Tuesday when nobody was watching. Here's some of what our first class did.
Shared without names to protect the privacy of the leaders and their teams. Full attribution is available on a call.
One group, one big win
33hours a week
Partway through the program, I asked one group of leaders to add up the work they had handed off, cut, or found a better way to do. Together they had won back 33 hours a week. That's almost a full-time hire's worth of time, back in the hands of the people who should be leading, without hiring anyone.
33 of 40 hours in a work week, found by one class of leaders.
One leader handed off one recurring task. It never came back, and she got about an hour a day back to put toward bigger work.
From six companies went through our first class, from frontline supervisors to senior leaders.
Of The Intentional Leader Podcast are where this program comes from. Every month is built from what those leaders told us actually worked.
How it works
Most leadership training is one big day, a binder, and a lot of good intentions that are gone by Wednesday. This works the other way around... a little bit every week for 90 days, built into the work you're already doing, so it has a chance to become who you are.
Every leader has a short, structured coaching conversation about where they are and what they're up against. You get a snapshot of your team before we start, so we can show you what changed at the end.
One question: what's the one thing you'll do deliberately this week, not by drift? Answer it by text or voice note.
An episode of The Intentional Leader Podcast picked for that month's theme, short enough for the drive in. About 90% of the content is audio, so it fits a real schedule.
Your win, what's stuck, how you were intentional, and your top priority for next week. Typed or spoken. It becomes the record of what's actually changing.
A three-hour virtual session, camera on, with small breakout groups working on real problems and a workbook you'll actually use.
Prepping for a hard conversation at 10 pm, or trying to figure out what to hand off? Every leader has a coach on call around the clock, built on everything we teach.
"My best people are walking out and I don't have a bench."
By the end of month one, every leader has had one real conversation with the person they can't afford to lose.
"I'm managing everything and leading nothing."
Every leader hands over something that used to run through them... and it doesn't come back.
"We're busy, but we're not building anything that lasts."
Every leader writes their own definition of intentional leadership, names what they're building, and starts one thing that outlives them.
Day 90: every company gets the Intentional Leader Report, measured against the baseline from day one.
What changes in 90 days
Today
After 90 days
Every decision runs through one or two people, and their phones don't stop after hours.
Decisions get made at the right level, by people who know they're trusted to make them.
Your best people might be one bad month away from leaving, and nobody's sure who's next.
Your leaders have had the real conversation with the people they can't lose, and you can name who's coming up.
Everyone's busy, and five managers would give you five different answers about what you're building.
Your whole team can name it in the same words, and they hold each other to it.
A note from Mark
I've spent twenty years in rooms with leaders. More than 400 live events, and 250+ conversations on The Intentional Leader Podcast with everyone from first-time supervisors to company presidents and CEOs. If all of that has taught me one thing, it's that leadership rarely changes in one person alone... it changes when a team starts speaking the same language and holding each other to it.
That's why Intentional Leader is built for teams. In our first class, companies sent their owners and executives right alongside their managers, supervisors and people in their very first leadership role. One group added up the time they'd won back by handing work off or cutting it and found 33 hours a week. A manager asked a teammate how he was really doing and got an honest answer. A frontline team member went from frustrated coworker to team lead. That stuff doesn't come out of a binder, and it doesn't happen when only the boss goes to the training.
Every leader gets their own coaching, their own weekly rhythm and their own growth playbook. Together, your team gets a shared language for the hard stuff, real conversations in the live sessions, and a Day 90 report that shows where your people grew and where they need to go next.
So send the people who are leading today and the ones who'll be leading tomorrow... your managers, your supervisors, your rising stars, the person you're hoping takes your seat someday. Up to eight of them, together. That's where it really starts to multiply.
Mark JewellCo-founder, The Momentum Company. Host of The Intentional Leader Podcast, 250+ episodes. 400+ live events and 20 years in the room with leaders and their teams.
The investment
$5,000
per company, for up to 8 leaders
That's $625 a leader for 90 days. More than eight? Give me a call and we'll work it out.
Ready to go? Email mark@themomentumcompany.com and we'll send an invoice. Card or invoice both work.
Fair questions
Most weeks, well under an hour. The episode fits on a drive, the Friday check-in takes about five minutes, and Monday's intention is one question. The only fixed block is the live session, three hours once a month.
Anyone who leads people or is growing into it. The first class had owners and executives right alongside first-time supervisors, and the mix is part of what makes it work. You can send up to eight people for one price.
Yes. Some of the best conversations in our first class came from lean teams where there was nobody to hand work off to. We built a whole segment around that, because the answer for a lean team looks different, and it's still an answer.
It's an AI coach we built and trained on 250+ episodes of The Intentional Leader Podcast and years of our own coaching. Each leader can text it, talk to it, or chat with it any time during the 90 days to prepare for a hard conversation, think through a decision, or figure out what to delegate. It also runs the Monday and Friday check-ins. It doesn't replace the live sessions. It keeps the work going between them.
Yes. The live sessions are on Zoom, and everything else happens on your phone. No travel, no days out of the office.
Every company gets the Intentional Leader Report showing where your people started and where they finished. If you want to keep developing your team after that, we'll talk about what fits, and there's no pressure to continue.
The next class starts January 7, 2027, and enrollment closes December 11, 2026. The baseline happens in the weeks between. We pay attention to class size so the breakouts stay small, so don't wait too long. You can pay by card or by invoice.
The next class starts January 7, 2027, and enrollment closes December 11. Book 20 minutes with me and we'll figure out if it's the right fit for your team.
Unification leads to multiplication.
