The Intentional Leader
Inaugural Program
225+ interviews. 300+ production hours. 30,000+ listening hours logged by leaders in agriculture. We turned everything you taught us into a 90-day program — built around the three things you told us, over and over, are quietly costing you the most.
Or call Mark directly — no gatekeepers: (402) 881-9986
When everyone else retreats, intentional leaders invest.
Ag is in a hard season. Tariffs. Commodity swings. Input costs up, output prices down. Most are pulling back, cutting development, white-knuckling through. But the leaders who come out the other side of a down market with a strong bench aren't the ones who froze — they're the ones who doubled down on their people while it was hard. The Founding Class is the group that moved when others stood still.
You built this with us.
We've never taken a dime to produce the Intentional Agribusiness Leader podcast. We don't intend to. Our aim is to add more value to ag than we ever ask from it.
But we did do something with everything you — our guests, listeners, and coaching clients — taught us: we built our first leadership training program from the show's content. 90 days. Starts August 1.
Not just the CEO.
This isn't only for CEOs, GMs, or founders. It's for anyone leading, growing in leadership, or on their way up. Send up to 8 people from your organization as part of the Founding Class:
- Your operations manager
- Your rising agronomist
- The one you're betting the future on
- The leader you keep promoting around
Across 225+ conversations, the same three problems came up — again and again.
The inaugural program is built directly around solving them.
Managing everything, leading nothing
“I'm managing everything and leading nothing.”
Having to babysit other people's incompetency. Leaders are overwhelmed with the day-to-day and often feel stuck on a hamster wheel.
Best people walk, no bench
“My best people are walking out and I don't have a bench.”
Best people leave and there is no plan, so it falls back to you. When the top performer walks, you're the one who picks it up.
Busy, but not productive
“We're busy, but we're not building anything that lasts.”
Activity is up. Output looks fine. But nothing compounding is being built underneath it. Busy, but not productive.
What changes in 90 days.
Three problems. Where you are today. Where you'll be by the end of the program.
“I'm managing everything and leading nothing.”
- Phone buzzing at 9pm with decisions only you can make
- Every meeting waits for your answer
- Calendar packed wall-to-wall — no white space, no thinking time
- You're the referee, the firefighter, and the bottleneck
- Your team makes decisions without texting you at 9pm
- You stop being the bottleneck in every meeting
- Your calendar has white space for the first time in years — and your team runs better without you in the room
- You coach instead of referee. You ask instead of tell. You've stopped doing the work your team should be doing.
“My best people are walking out and I don't have a bench.”
- Top performers giving notice with no warning
- Succession is a prayer, not a plan
- You don't actually know who's ready, who's stuck, who's leaving
- Stepping back for a week feels reckless
- You know exactly who's ready for more, who's plateaued, and who's a flight risk — and you have a plan for each
- Succession isn't prayer anymore. It's a process you're actively running.
- Your top people feel SEEN. They stay because they're growing, not because of perks.
- There's a bench. For the first time, you can imagine stepping back without the whole thing collapsing.
“We're busy, but we're not building anything that lasts.”
- Culture is a vibe nobody can describe out loud
- Strategy is whatever's loudest this week
- Revenue inside existing customers sits untapped
- Activity is high. Direction is fuzzy.
- Your culture is named, not vibed. Your team can repeat it back to you.
- Strategic clarity has replaced operational noise. Every person knows what winning looks like this quarter.
- Untapped revenue inside your existing customers has surfaced — because you're finally being intentional about growth instead of reactive.
- You're building something that will outlast you.
Assess. Develop. Prove.
Not a video library. A 90-day coaching engine wrapped in measurement — so you're never guessing whether it worked.
The baseline assessment
Each of your leaders (up to 8) sits with Jericho for a structured 25-minute conversation. You get an org snapshot: where each leader actually is, where the gaps are, and the top three development priorities for your team. Most companies tell us this alone is worth the price.
The development engine
Daily briefs and a personalized podcast feed built around each leader's profile. Unlimited 1:1 Jericho coaching — voice or text, whenever they're stuck. 5-minute Friday voice check-ins. Three live half-day virtual working sessions with Mark and the full Founding Class.
The Intentional Leader Report
A real artifact, measured against July's baseline: where each leader started, what shifted, the decisions they got more deliberate and decisive about, and the plan for the next 90. You get the org-level read across every leader — proof of what moved, in writing.
This is not a course you log into and watch.
It's 90% podcast-driven, so it fits the life your leaders actually live. Listen in the cab, in the truck, between calls. No travel. No endless calendar invites or Zoom marathons. Five minutes on Fridays when they decide. Time is a non-issue.
Distilled from 225+ podcast interviews with the best operators in agriculture — into something your people can actually use on Monday morning.
Your Intentional Leader Profile
Each leader sits with Jericho and builds a personal profile. Goals, friction points, the team they lead, the season they're in. Everything that follows is built around that profile.
A personalized brief, built for each leader
Short daily prompts and a personalized podcast feed pulled from the Lead Intentional library. Not generic content — the exact interview, the exact framework that matches what they're working on this week.
5-Minute Friday voice check-in
Once a week, each leader voice-records their experience against a few simple prompts. Five minutes. The most consistent leadership habit they'll ever keep.
Unlimited coaching on demand
Stuck in a hard conversation? Prepping a 1:1? Open Jericho. It already knows their context — their team, their goals, the conversation they had last Tuesday — and coaches from there.
Live half-day virtual sessions with Mark
Three virtual working sessions with the full Founding Class — no travel required. Not lectures — live problem-solving on the things this cohort is actually running into. Leaders leave with the next move, not notes.
The Intentional Leader Report
Where each leader started, what shifted, and the plan for the next 90 days — plus the org-level read for you.
To our knowledge, there has never been a course like this.
15 years ago, we were among the very first to pair classroom training with virtual coaching. 25,000+ coaching hours and hundreds of live events later — 155 on our flagship Thriving Leader program alone — we're innovating again.
As far as we know, nobody has ever paired live training + a dedicated podcast feed + an AI coach designed to adapt to each leader as they grow. This is the training program of the future. The more you bring, the sharper it gets — and you'll have a front row seat.
Podcast-driven
225+ interviews, personalized to each leader's profile.
Jericho AI coach
Trained on every episode, 25K+ coaching hours, our frameworks and models.
Live + measured
Three half-day virtual sessions with Mark, a Day-90 report that proves what moved.
Two deliverables you won't find anywhere else.
Most programs hand you a certificate. We're handing you something that keeps working.
A first-of-its-kind growth playbook
Every participant receives a personalized growth plan built from their Jericho baseline — hyper-targeted to their gaps, their goals, and the season they're in.
And it doesn't sit still. It evolves as they do — updated by Jericho as each leader progresses, so the plan is always current, never stale.
A development snapshot for team leaders
Leaders who enroll teams get a partial strategic learning design — a clear read on what kind of coaching and training each person on their team actually needs.
Not a generic assessment. A targeted snapshot that shows you where to invest your development energy — and where you don't need to.
“Before our busy season, I actually sat down with the anhydrous team ahead of time — set expectations, walked through the processes, made sure everyone knew the plan. We got through the whole push with no accidents, good morale, and strong output. That doesn't happen by accident. It happens when you lead before the chaos hits instead of reacting to it.”
“Last spring was genuinely different. My phone wasn't blowing up the same way — fewer calls, fewer fires, fewer people needing me to make every call for them. I'd put in the work upfront to lead proactively, and it showed when it counted.”
“I hadn't had operations and sales in the same room at two of my locations in three months. When I finally ran those meetings, I found out about gaps I didn't even know existed — and saw places I could hand things off. Turns out I'd been carrying a lot that wasn't mine to carry.”
Founding Company · Closes June 30.
Founding Company
Inaugural pricing for the Founding Class. Future programs start at $2,500 per person for a similar experience.
- Jericho baseline assessment — up to 8 leaders, with your org snapshot
- All 8 through the full 90-day Intentional Leader program
- A first-of-its-kind growth playbook — hyperpersonalized and evolving — for every participant
- Unlimited 1:1 Jericho AI coaching for every leader
- Three half-day virtual working sessions with Mark — no travel required
- A development snapshot: strategic learning design showing what your people need
- The Day-90 report: org-level proof of what moved
- Founding Class recognition — first cohort, named for good
Prefer an invoice? Reserve below — due on receipt. Team bigger than 8? Call Mark: (402) 881-9986
Need to book a call? Just text 402.881.9986
It's been a rough year in ag. We're not letting money get in the way — if the price is the only thing standing between you and a spot, call Mark.
Prefer an invoice?
Reserve your spot here.
Founding Company — $5,000. We'll send the invoice same day; it's due on receipt, and your spot is held the moment you submit.
Decisive leaders move.
Fifteen companies will know exactly where their leaders stand — and watch them move — before harvest. The window closes June 30.
Claim a Founding Company spotOr call Mark — no gatekeepers: (402) 881-9986